Planet Lowyat

According to Digitimes, Asustek Computer is considering making Eee an independent brand with a lineup products including the original Eee PC notebook, as well as the previously reported upon Eee TV (E-TV), Eee desktop (E-DT), and Eee monitor which are all expected to be introduced by the end of the third quarter this year, according to industry sources.

Through separating Eee as a sub-brand, Asustek believes the product family will be able to jump out of the low-cost market bracket.

In other news, in addition to the Eee PC 900, the company will launch the Eee PC 1001 with a 10-inch panel as well as an 11-inch model by the end of this year, market sources have revealed.

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According to Jerry Shen, president of Asustek, stating in January that the company will not implement a touch screen panel option in the company’s next-generation Eee PCs.

The panel makers noted that resistive touch screen panel technology is more mature compared to capacitive touch screen technology for medium-size panel applications. The additional cost of implementing touch-screen panels and related ICs for next-generation Eee PCs is expected to be about US$10, the panel makers added.

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